Planificador de presupuesto publicitario

Cómo se usa

Enter your conversion target, your average cost per click and the conversion rate you expect. The tool returns the clicks required and the budget that implies.

Qué comprueba esta herramienta

The arithmetic is deliberately transparent: required clicks are the conversion target divided by the conversion rate, and budget is those clicks multiplied by cost per click.

Cómo leer el resultado

The output is an estimate, not a commitment. If the conversion rate came from your own analytics the result is meaningful; if it was a guess, so is the result. Cost per click moves with competition and season, so modelling an optimistic and a pessimistic case gives a more useful plan than a single number.

Ejemplos

Model what a B2B service brand targeting 50 enquiries a month would need at its current conversion rate.

Casos de uso

Useful for campaign planning and for building a defensible case for a budget request.

Errores frecuentes

The most common mistake is entering the conversion rate you want rather than the one the site currently achieves, which understates the budget every time. The second is ignoring the learning period: new campaigns usually run above target cost for the first few weeks.

Límites de esta herramienta

The tool does not connect to your ad account. It cannot see your real cost per click, quality scores, auction competition, seasonality or campaign structure - it performs arithmetic on three numbers.

Privacidad y tratamiento de datos

The numbers you enter are not stored; only an anonymised run record is kept.