How to use it
Enter your conversion target, your average cost per click and the conversion rate you expect. The tool returns the clicks required and the budget that implies.
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Ad Budget Planner
Enter the relevant inputs, run the tool safely, and review a measurable result immediately.
Local utility
This tool does not call an external service. Sensitive inputs are not persisted.
What this tool checks
The arithmetic is deliberately transparent: required clicks are the conversion target divided by the conversion rate, and budget is those clicks multiplied by cost per click.
How to read the result
The output is an estimate, not a commitment. If the conversion rate came from your own analytics the result is meaningful; if it was a guess, so is the result. Cost per click moves with competition and season, so modelling an optimistic and a pessimistic case gives a more useful plan than a single number.
Examples
Model what a B2B service brand targeting 50 enquiries a month would need at its current conversion rate.
Use cases
Useful for campaign planning and for building a defensible case for a budget request.
Common mistakes
The most common mistake is entering the conversion rate you want rather than the one the site currently achieves, which understates the budget every time. The second is ignoring the learning period: new campaigns usually run above target cost for the first few weeks.
What this tool cannot see
The tool does not connect to your ad account. It cannot see your real cost per click, quality scores, auction competition, seasonality or campaign structure - it performs arithmetic on three numbers.
Privacy and data handling
The numbers you enter are not stored; only an anonymised run record is kept.
Frequently asked questions
Where do I get the conversion rate?
From your own analytics: form submissions or purchases over sessions for the same period. Industry averages will do to start but carry a wide margin of error.
Is the calculated budget guaranteed?
No. It is the arithmetic consequence of your assumptions; real cost depends on competition and campaign quality.
Does it include tax and agency fees?
No. The figure is media spend only.