Case study
B2B Lead System
Fragmented service messaging, invisible form sources, and disconnected follow-up were connected in one Laravel platform.
Challenge
Visitors could not understand service differentiation quickly and the team could not identify which pages produced qualified demand.
Approach
Service architecture, case studies, UTM tracking, quote forms, and lead operations were connected to one decision journey.
Implementation
Component-based pages, source-aware form fields, and a lead workflow with status history launched through controlled releases.
Technical decisions
Service architecture, case studies, UTM tracking, quote forms, and lead operations were connected to one decision journey.
Delivery discipline
Component-based pages, source-aware form fields, and a lead workflow with status history launched through controlled releases.
Outcome
Lead sources and follow-up became visible, helping the team focus on higher-quality conversations.
- Source-level lead visibility
- A conversation workflow managed from one place