Case study
SaaS Search Architecture
Competing pages, weak internal links, and unclear search intent were reorganized through a new content architecture.
Challenge
Similar pages competed for the same queries while category and guide content failed to support product pages.
Approach
Search intent mapping, categories, canonical rules, schema, and internal linking were rebuilt as one architecture.
Implementation
Page clusters were separated by intent, technical rules moved into templates, and a content-brief system supported publishing.
Technical decisions
Search intent mapping, categories, canonical rules, schema, and internal linking were rebuilt as one architecture.
Delivery discipline
Page clusters were separated by intent, technical rules moved into templates, and a content-brief system supported publishing.
Outcome
Content teams gained a clearer publishing plan while technical teams received measurable SEO priorities.
- Non-competing page intent
- A content network supporting product pages