Industry solution

Websites for Accountancy and Tax Practices

We build practice websites that separate services by entity type, manage deadline-driven legislation content with dates and owners, and turn fee enquiries into qualified conversations.

Common bottlenecks

  • Undated legislation content that quietly goes out of date
  • One generic services page for sole traders and corporates alike
  • Enquiries arriving without size or sector context

CRY approach

  • Legislation content with publication, review date and owner
  • A service-by-entity-type information architecture
  • Enquiries qualified by company size and sector

Undated legislation content eventually does harm

The pages that pull the most traffic to an accountancy site are the deadline-driven ones: filing periods, e-invoicing obligations, rate changes. Written once and left alone, that content becomes wrong within months, and wrong tax guidance damages a practice faster than poor rankings ever could. So legislation content is built with a publication date, a review date and a named owner, and anything past its review date flags itself in the admin. Service pages are not collected under one "accountancy services" heading either: a sole trader and a company needing a statutory audit search differently and should land in different places.

Required web and software modules

Service and entity-type records, a legislation workflow carrying publication and review dates, owner assignment, a pre-conversation form that qualifies by size and sector, calendar reminders and change logs are assembled as modules according to need.

SEO, localisation and structured data

Titles, descriptions and FAQs follow each language’s search intent. Hreflang connects real equivalents only; schema describes the organisation, service and breadcrumb information visible on the page.

Security, privacy and regulation

Forms request only necessary data. Access control, encryption, logging, backups and retention are product requirements. Sector-specific copy should be approved by the organisation’s legal or compliance owner before publication. In Turkey the promotional activity of certified public accountants is limited by professional rules; the TÜRMOB regulations and the current decisions of the relevant chamber become a pre-publication checklist. Fee schedules, comparative superiority claims and client-solicitation wording stay off the page.

Delivery and measurement

Discovery produces a written URL and module scope. Technical health, qualified enquiries, task completion and conversion signals are measured after launch; rankings or commercial outcomes are never guaranteed.

Recommended services

FAQ

Frequently asked questions

Who keeps the legislation content current?
The practice writes it; the system tracks it. Each article carries a publication date, a review date and a responsible user, and once the review date passes the record is flagged in the admin, so ageing content surfaces by itself rather than being discovered by a reader.
Can I publish fees on the site?
That depends on professional rules and on the current position of the chamber the practice belongs to. We build the structure so that the enquiry is qualified even when no price is shown: size, sector and need are captured at the pre-conversation step.
Why separate service pages by entity type?
Because search separates that way. Someone registering as a sole trader and a company that needs a statutory audit do not type the same query; a single general services page answers both incompletely and ranks for neither.
Are multilingual pages published with raw machine translation?
No. Terminology, intent, metadata, URLs and calls to action are prepared per market; incomplete language surfaces are not indexed.
Is maintenance and security support available?
Updates, backups, monitoring and continued development can be scoped. Responsibilities and response expectations are documented.

Start with CRY

Let us shape the right scope for your industry.

Start with a needs analysis.