How to use it
Enter the destination, pick a channel preset or type the parameters yourself, then copy, open, or turn the link into a QR code.
CRY Tools
UTM Link Builder
Build campaign links with correct utm parameters, using ready channel presets and QR output.
Generated link
Fill in the form to see a result.
The request is sent from our server. Any file you upload is deleted after processing; its contents and filename are not stored. We keep a run record containing the tool, a result summary and anonymized technical data.
Examples
The Google Ads preset filling utm_source=google and utm_medium=cpc automatically.
Use cases
Ad campaigns, email newsletters, social posts, offline QR campaigns.
Privacy and data handling
The address and parameters you submit are not stored; the usage record keeps only the fact that the tool ran.
What this tool checks
Appends utm_source, utm_medium, utm_campaign and optionally utm_term and utm_content to a destination URL, with presets and QR output.
How to read the result
The parameters let your analytics separate where traffic came from. Values are case sensitive: Facebook and facebook report as two different sources. Agreeing a spelling convention and holding to it matters more than the tool itself.
Common mistakes
The most damaging mistake is using UTM on your own internal links: it restarts the session and erases the original source. The second is inconsistent casing splitting one campaign across several rows. The third is putting UTM URLs in sitemaps or internal links, where the parameterised version can be crawled as a separate address.
What this tool cannot see
The tool builds links. It does not connect to your analytics, measure your campaign, or audit the consistency of tags you already use.
Frequently asked questions
Can I still type parameters manually?
Yes. A preset only fills blank fields — anything you type yourself always wins.
Do UTM parameters harm SEO?
On internal links they can inflate the number of crawled addresses. On external campaign links they cause no problem.
Should I use them on my own site's links?
No. Internal UTM resets the session source and corrupts the report.
Are utm_term and utm_content required?
No. utm_term is typically the paid-search keyword; utm_content separates variants within one campaign.