Planificateur de budget publicitaire

Comment l’utiliser

Enter your conversion target, your average cost per click and the conversion rate you expect. The tool returns the clicks required and the budget that implies.

Ce que cet outil vérifie

The arithmetic is deliberately transparent: required clicks are the conversion target divided by the conversion rate, and budget is those clicks multiplied by cost per click.

Comment lire le résultat

The output is an estimate, not a commitment. If the conversion rate came from your own analytics the result is meaningful; if it was a guess, so is the result. Cost per click moves with competition and season, so modelling an optimistic and a pessimistic case gives a more useful plan than a single number.

Exemples

Model what a B2B service brand targeting 50 enquiries a month would need at its current conversion rate.

Cas d’usage

Useful for campaign planning and for building a defensible case for a budget request.

Erreurs fréquentes

The most common mistake is entering the conversion rate you want rather than the one the site currently achieves, which understates the budget every time. The second is ignoring the learning period: new campaigns usually run above target cost for the first few weeks.

Les limites de cet outil

The tool does not connect to your ad account. It cannot see your real cost per click, quality scores, auction competition, seasonality or campaign structure - it performs arithmetic on three numbers.

Confidentialité et traitement des données

The numbers you enter are not stored; only an anonymised run record is kept.