A corporate website is more than a collection of service pages. Every page should support a search intent, decision stage, and measurable action.
Match information architecture to goals
Services, sectors, projects, and knowledge content should reinforce each other through internal links without competing for the same intent.
Build technical foundations early
Canonical rules, hreflang, schema, performance, and form tracking are architectural decisions, not post-launch additions.
Connect this topic to an actionable roadmap through Sites Web d'Entreprise et Institutionnels.